The Real Athlete Blog

Category: Crisis Management

1. Reputation Rehab: Five Tips for a Tiger

   by Wesley Mallette 12-02-2009 04:53 PM Public Relations | Crisis Management | Image Branding

   
   5721 Views
   

   What Team Tiger Should Have Done and Should Be Doing Right Now - and Why

    

   Read more ›

2. Understanding Social and Traditional Media – LJ, OchoCinco, and Bob Griese

   by Wesley Mallette 11-02-2009 03:30 PM Social Media | Crisis Management | Human Relations | Image Branding

   
   3799 Views
   

   Why Traditional and Social Media Training in Sports is Crucial – Larry Johnson, OchoCinco and Bob Griese – What Went Wrong and What Went Right

    

   Read more ›

3. The Re-Branding of Michael Vick: Picking Up the Pieces and Moving Forward

   by Wesley Mallette 07-27-2009 06:21 PM Public Relations | Athlete Career Development | Crisis Management | Image Branding

   
   4339 Views

   Wesley Mallette takes a look at the Michael Vick Situation from a Public Relations Perspective.

    

   Read more ›

4. Handling Crisis in the Sports World - Perspective from a Game Changing PR Pro

   by Wesley Mallette 07-23-2009 12:27 AM Public Relations | Trusted Athlete Educator | Athlete Career Development | Crisis Management | Image Branding

   
   4047 Views

   When athletes find themselves in trouble, what are the determining factors surrounding how well they will fare in that moment of crisis? Who are the people they turn to and who SHOULD they turn to to guide them through it?

    

   Read more ›

5. 10 Reasons To Insure Your Insurability

   by Marc Shuster 04-05-2009 02:00 AM Life After Sports | Athlete Services | Crisis Management | Insurance

   
   5371 Views

   Examples of players that have had negative things happen due to medical or moral issues.

    

   Read more ›

6. The Playbook Commentary: Who needs 'em? Plax, Vick, T.O. & Harrison offer more questions than answers

   by Monica Wood 03-17-2009 02:00 AM Athlete Career Development | Crisis Management | Image Branding | Sports Psychology

   
   2203 Views

   Everyone deserves another chance. We all make mistakes. Now, the question is, do we all learn from our mistakes?

    

   Read more ›

7. Sports Forum: New York County Lawyers Association Sports Law Forum

   by Matthew Allinson 03-08-2009 03:00 AM Athlete Representation | Crisis Management | Education | Image Branding | Legal | Special Event | Sports Business

   
   23165 Views

   The forum is about the representation of athletes in individualized (as opposed to team) sports in negotiations and the maintenance of endorsement and sponsorship deals.

    

   Read more ›

8. The Playbook Commentary: The choice/consequence lesson comes way too late for many NFL players

   by Monica Wood 03-05-2009 02:00 AM Crisis Management | Image Branding | Legal

   
   2112 Views

   According to Sports PR Professional, Monica Wood, the choice/consequence lesson should be taught to NFL players long before the rookie symposium.

    

   Read more ›

9. How To Bail Out Your Family

   by Corey Crowder 02-07-2009 02:00 AM Athlete Career Development | Athlete Services | Coaching | Crisis Management

   
   4971 Views

   Important things to do now that can help you through this economic crisis.

    

   Read more ›

10. The Playbook Case Study: USA Swimming suspends Phelps for three months -- baltimoresun.com

    by Monica Wood 02-05-2009 02:00 AM Crisis Management | Image Branding | Legal | News

    
    2115 Views

    Sports PR Professional, Monica Wood, gives her take on Olympic Champion Michael Phelps' recent marijuana debacle.

     

    Read more ›

1. ‹ Older
2. Newer ›