The Real Athlete Blog

Category: Public Relations

1. The Power of an Apology: First Step on the Road to Reputation Repair

   by Wesley Mallette 06-02-2010 12:32 AM Public Relations | Crisis Management | Image Branding

   
   8599 Views
   

   "I'm Sorry" are two simple words, but when used sincerely, they are two words that can change the outcome of a situation gone awry for the better.

    

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2. Bad Behavior in Sports, Part II

   by Wesley Mallette 05-17-2010 02:03 AM Public Relations | Crisis Management

   
   5259 Views

   6 Key Tips to “Reputation Repair”

    

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3. Bad Behavior in Sports. Is it Worth It?

   by Wesley Mallette 05-01-2010 08:11 PM Public Relations | Trusted Athlete Educator | Image Branding

   
   5645 Views
   

   Five Reasons Why Negative Emotions Can’t Control Your Reaction

    

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4. Reputation Rehab and The Digital Age: 8 Steps To Reputation Recovery

   by Wesley Mallette 04-26-2010 06:03 PM Public Relations | Trusted Athlete Educator | Crisis Management

   
   3586 Views
   

   Redefining “Watch What You Say and Do” and The Consequences of Your Actions

    

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5. Dear Tiger: Regarding Your PR Strategy? It Stinks. #FAIL.

   by Wesley Mallette 03-28-2010 12:36 AM Public Relations | Crisis Management | Image Branding

   
   2650 Views
   

   Tiger's PR Strategy Continues to Disappoint. It's Horrible. And He Paid for This?!?

    

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6. The Olympic Spirit and the True Meaning of Sport

   by Wesley Mallette 03-07-2010 10:31 PM Public Relations | Athlete Services | Image Branding | Special Event

   
   7022 Views

   The story of athletes overcoming the improbable to achieve the seemingly impossible is one that never gets old. And one of the reasons companies pay big bucks for them to pitch their products and speak to their employees.

    

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7. Tips for Athletes on Speaking to the Media & More

   by Matthew Allinson 03-02-2010 01:34 AM Public Relations | Trusted Athlete Educator | Image Branding

   
   21040 Views
   

   Sports broadcasting legend Roy Firestone gives athletes advice on interacting with the media and their careers.

    

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8. Reputation Rehab: The Tiger Woods Mea Culpa - How Effective Was It?

   by Wesley Mallette 02-19-2010 11:01 PM Public Relations | Crisis Management

   
   3040 Views
   

   We heard what we expected to hear. Yes, we are more or less "Tiger'ed Out," but here is how I think he did today.

    

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9. Tiger Woods - Prelude to Recovery or Further Disaster?

   by Wesley Mallette 02-18-2010 11:57 PM Public Relations | Crisis Management

   
   2631 Views
   

   His fall from grace is well documented. His battle with the media is ongoing. Now, the road to recovery begins. Tiger Woods, welcome to "Reputation Rehab."

    

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10. How to Properly Handle Crisis in Sports? Hint - When You "Spin" You Don't Win

    by Wesley Mallette 01-21-2010 01:41 AM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

    
    4339 Views
    

    Crisis in Sports - What to Do When You Find Yourself in Trouble

     

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