If you really want to get folks to take a real vested interest in these players, threaten their pockets. The organizations are now being forced to take a more active role in their players' off-the-field activities. Finally, we are getting somewhere.

Now, in order to make sure these players get the point that this thing is serious, the organizations need to implement a new level of personal/professional enhancement initiatives.

Here is where The Playbook : Mentoring Initiative needs to make its entrance. Let MWPR, Inc. bring in The Playbook to help reinforce to the players the fact that what they are doing is not a game, but a job. And, that they are to take it as seriously as anyone else who has a "9 to 5" does in order to guarantee that they continue to have one.

We believe a professional athlete’s journey to success begins long before the contract is signed and his or her first game as a professional is played. The proven formula for professional achievement is a mixture of natural talent and a positive personal life. Recognizing that some athletes struggle with keeping it all together – MWPR, Inc. created this mentoring initiative to assist them on this journey.

Like no other initiative currently available, The Playbook brings productive, positive and purpose-driven solutions to the real-life needs that occur in the natural life-cycle of an athlete. Through a specified curriculum, presentations, personal player testimonies and extended professional services, the immediate and long-term needs of the aspiring and established professional athlete will be addressed.

Our formula is “a positive personal life = professional success”.