The Real Athlete Blog


Category: Marketing

  1. Brand You

    by Alan Stein 04-28-2009 12:37 PM Athlete Career Development | Image Branding | Marketing

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    You are your own brand!


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  2. From Tee to Green with Andy Z.: A Golf Specific Blog

    by Andy Ziegler 02-09-2009 02:00 AM Marketing | News | Special Event | Sports Business

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    Golf professional, Andy Ziegler, introduces himself to the AccessAthletes community and gives an onsite report highlighting the 2009 PGA Merchandise Show.


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  3. Branch Out Into Your Brand As A Professional Athlete

    by darrel branch 02-04-2009 02:00 AM Guest Contributors | Athlete Services | Human Relations | Image Branding | Marketing

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    Darrel Branch, Principal of Branch Out Group, LLC discusses how pro athletes must formulate a strategic plan to build a sustainable brand.


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  4. Image Branding For Athletes In The Web 2.0 Age

    by Austin Hair 11-11-2008 02:00 AM Image Branding | Marketing

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    Professional wakeboarder Austin Hair describes how athletes can utilize the internet in a web 2.0 world to maximize their personal brands.


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  5. Jockey Representation

    by Scotty Rushing 09-19-2008 02:00 AM Athlete Representation | Image Branding | Marketing

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    Have you ever wondered what it is like to be a jockey or a jockey's agent?


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  6. Athletes and Endorsements: A New Way of Doing Business

    by Dean Fisk 06-26-2008 02:00 AM Guest Contributors | Image Branding | Marketing | Sports Business

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    Sports marketer Dean Fisk discusses how athletes can create business opportunities by using Web marketing techniques.


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