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The Real Athlete Blog

 

Category: Crisis Management

 
  1. Wrong Place, Wrong Time? Not an Option for Second-Chance Athletes

    by Wesley Mallette 07-04-2010 05:50 PM Public Relations | Crisis Management | Human Relations

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    6756 Views

    Mistakes will happen, but as a high-profile, second-chance athlete, you will only get so many opportunities.

     

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  2. The Power of Perception: 5 Reasons Why Athletes Should Care

    by Wesley Mallette 06-21-2010 11:47 PM Public Relations | Crisis Management | Image Branding

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    3896 Views

    Perception is everything

     

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  3. The Power of an Apology: First Step on the Road to Reputation Repair

    by Wesley Mallette 06-02-2010 12:32 AM Public Relations | Crisis Management | Image Branding

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    8339 Views

    "I'm Sorry" are two simple words, but when used sincerely, they are two words that can change the outcome of a situation gone awry for the better.

     

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  4. Bad Behavior in Sports, Part II

    by Wesley Mallette 05-17-2010 02:03 AM Public Relations | Crisis Management

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    5009 Views

    6 Key Tips to “Reputation Repair”

     

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  5. Reputation Rehab and The Digital Age: 8 Steps To Reputation Recovery

    by Wesley Mallette 04-26-2010 06:03 PM Public Relations | Trusted Athlete Educator | Crisis Management

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    3251 Views

    Redefining “Watch What You Say and Do” and The Consequences of Your Actions

     

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  6. Dear Tiger: Regarding Your PR Strategy? It Stinks. #FAIL.

    by Wesley Mallette 03-28-2010 12:36 AM Public Relations | Crisis Management | Image Branding

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    2398 Views

    Tiger's PR Strategy Continues to Disappoint. It's Horrible. And He Paid for This?!?

     

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  7. Reputation Rehab: The Tiger Woods Mea Culpa - How Effective Was It?

    by Wesley Mallette 02-19-2010 11:01 PM Public Relations | Crisis Management

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    2796 Views

    We heard what we expected to hear. Yes, we are more or less "Tiger'ed Out," but here is how I think he did today.

     

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  8. Tiger Woods - Prelude to Recovery or Further Disaster?

    by Wesley Mallette 02-18-2010 11:57 PM Public Relations | Crisis Management

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    2379 Views

    His fall from grace is well documented. His battle with the media is ongoing. Now, the road to recovery begins. Tiger Woods, welcome to "Reputation Rehab."

     

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  9. How to Properly Handle Crisis in Sports? Hint - When You "Spin" You Don't Win

    by Wesley Mallette 01-21-2010 01:41 AM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

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    3899 Views

    Crisis in Sports - What to Do When You Find Yourself in Trouble

     

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  10. Reputation Rehab: Gilbert Arenas, Mike Leach, and Charlie Sheen “Hey, What Did I Do Wrong?”

    by Wesley Mallette 01-09-2010 12:46 PM Public Relations | Trusted Athlete Educator | Crisis Management | Image Branding

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    5686 Views

    Seven steps toward Reputation Rehab.

     

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