Annapolis, Maryland – In the living room of LaVar Arrington’s waterfront estate, the former NFL linebacker and Penn State standout showed me the extensive scar on his right forearm that is a painful reminder of the near-fatal motorcycle accident that abruptly ended his career in 2007.
That summer, Arrington was riding his brand new Kawasaki ZX-14 on a highway exit ramp when he was cut off by a dump truck, causing him to lose control of his bike and skid across the pavement. He was unconscious for two days in the intensive care unit before he came to, only to discover that he had sustained major injuries. He suffered massive nerve damage along with several broken bones in his back, a shattered right arm, and a massive gash in his right thigh.
He was lucky to survive. The three-time Pro Bowler, who had developed a reputation for delivering bone-jarring hits and ending careers, narrowly escaped a broken neck and kidney failure from the trauma.
The collision took its toll on Arrington and it was time for him to move on, away from the game of football, and on to his post-athletic life and career. After seven seasons in the NFL—six with the Washington Redskins and his final season in 2006 with the New York Giants—it was a tragic ending to the storied career of the second overall pick in the 2000 NFL Draft.
Not one to indulge in self-pity, the articulate and unabashed Arrington didn’t waste any time in making the transition to a career in broadcasting. A few games into the 2007 season, he started working as an analyst for Comcast SportsNet on their Redskins pre-and post-game shows.
Aside from broadcasting, Arrington’s entrepreneurial spirit led him to open up a 7,500-square-foot restaurant and start a clothing line with former University of Miami linebacker Rohan Marley.
But all of these endeavors would play second fiddle to Arrington’s true calling—mentoring younger athletes.
In 2008, Arrington founded LEAP Management LLC, a boutique sports management firm dedicated to assisting top college football prospects with their professional careers. He has worked with numerous former Penn State players including Aaron Maybin, Josh Gaines, and Tyrell Sales. Through LEAP, Arrington has prepared his clients for their Pro Days and the NFL Combine, as well as guided them through the transition to the NFL.
What initially started as a vehicle by which Arrington could mentor younger players would eventually develop into something much bigger. Early last month, Arrington launched a training system called Xtreme Procision (XP)
, which uses color-coded football apparel and detailed exercises to teach amateur athletes the proper fundamentals.
XP IS BORN
“I’ve always been into trying to help kids and people,” said Arrington, who joked that he refers to everyone as “kids.”
The company came about when Arrington was training one of his “kids” for his upcoming Pro Day, and couldn’t get him to understand what he wanted him to do. Arrington conceptualized visuals in his mind—then drew them on a shirt to illustrate his point. The visual aid was magic, everything clicked, and his “kid” picked up the movement immediately. It was simple, yet profound.
At that moment, the concept for XP was born.
A few days later, Arrington and his wife Trish, were sitting at home. He looked at her and said, “I have this idea and I’ll be right back.”
Arrington slipped away to his office in the basement. He took a shirt and put it on the ground, and repeated what he had done earlier at the Pro Day: he traced his hands where he thought the player’s hands should go. Next, he went on the Internet and started looking up the best players in certain positions to study their mechanics. He chuckled as he recalled how he would print these images out, then use tracing paper to capture where these players were placing their hands and arms, or carrying the ball.
Arrington tapped into his specialized experience as one of the NFL’s most feared warriors to boil the game down into its most basic movements. “Already knowing what the movements are, I knew if they were correctly executed fundamental movements or not,” said Arrington, who googled players like Tom Brady, Payton Manning, and Walter Payton.
Arrington got as far as he could go conceptually before he says, “It was just going to be a nice little concept sitting on a counter.” Armed with a package of drawings, Arrington teamed up with James Warlick, the owner of an apparel embroidery company who could turn his concept into a reality.
“I kind of created it, but he’s the guy who took it and made it what it is. All in all, he’s the guy. I’ll be the face of this when it takes off. But, I mean he’s the Kevin Plank of the situation.”
After nearly 3 years in the making, the XP training system and performance-apparel line was brought to the market this past December.
THE XP WAY
The XP training system uses a combination of detailed training exercises for each position with visual target zones and a numbering system on jerseys, pads, and long and short sleeve compression shirts. There are two XP training videos—The Perfect Offense and Defense DVDs—that feature on-the-field player demonstrations using a series of drills that correspond to the training apparel.
In discussing some of the XP products, Arrington spoke about how the “Perfect Carry” jersey works in conjunction with the Perfect Offense DVD to reinforce strategic ball security. The DVD includes a drill that instructs a ball carrier to run to a cone, take a 1-2 step, and then switch directions to run to the next cone. When changing direction on the field, Arrington emphasized how the player must switch the ball to the opposite arm, but still keep it high and tight on the colored portion of the jersey. This way, the ball carrier can avoid getting the ball punched or ripped out (by a defender).
“It’s just a constant reminder because guys like Adrian Peterson or some of these guys that run really hard, once they get going, they pull their body so hard that they forget to keep the ball on their body and it’s out there. And you saw how many times he fumbled in 2008 and 2009 because people started figuring it out.”
On the defensive side of the ball, the “Perfect Tackle” jersey details strike zones on the body. It’s marked in a way that a defender chasing a ball-carrier from behind or coming from the side can see where he needs to stick his shoulder or punch his arm to dislodge the ball, even if he can’t see it.
With XP’s simple approach, Arrington said that nearly everyone he talks to about his fledgling company is naturally surprised that he’s the first one to come up with this idea. To Arrington, XP is nothing novel; it presents a blueprint of the game’s fundamental maneuvers.
“That’s the thing, the jerseys don’t teach new techniques. They’ve been taught from day one. I just created something to make what a coach may be screaming and yelling at you and took that out of the equation. Because now, it’s clearly marked where you need to grab.”
XP will target young athletes at the grassroots level, from Pop Warner to high school football. In Arrington’s view, these are the best places for XP to get into the battlefield, as it’s easier to impress the XP way on younger players. Young athletes, who are either not knowledgeable about the core techniques or need to reassess how they do things, are more receptive to being taught the fundamentals.
Arrington claims that XP was designed in a straightforward way that allows anyone, from coaches to single mothers, to watch the DVDs and teach someone how to do it. He believes this will contribute to more people being equipped to teach the fundamentals of the game, which in his opinion, have increasingly become less of a priority over the years.
He points to some of the apparel companies that want kids to believe in and buy into the NFL Combine training. Arrington recognizes the role it serves as a recruiting tool to assist teams in determining the best players, but he also feels that it detracts from teaching the fundamentals.
“What if you actually took the time to come up with something that taught these people how to play the game,” he asks.
Through XP, Arrington hopes to refocus the attention on training, as he says it’s more likely to translate to success on the field. Although XP promotes the basic building blocks of the game, he likens it to martial arts to make the point that players won’t outgrow its teachings. “It doesn’t matter how good you get, you still have to continue to do the same movements within your discipline.” According to Arrington, Xtreme Procision will retain its relevance even at the highest levels of the game, as he didn’t learn many of the XP movements shown in his training videos until he reached the NFL.
“I had someone like Bruce Smith, Marco Coleman, Deion Sanders, Shawn Barber, or Kevin Mitchell show me, ‘This is how you do it.’ Those guys really taught me a lot about the fundamentals and being a technician and how you did things.”
Arrington invoked the meaning of the company’s name to emphasize that becoming a technician requires more than just throwing on an XP shirt and practicing drills. To him, XP symbolizes a mentality.
“I feel like if you’re extremely precise in what you’re becoming and you’re professional at what you’re doing and how you’re doing it, even before you get to that level, you’re raising your chances of becoming a professional.”
WINNING IS THE GOAL, BUT SAFETY IS THE PRIORITY
XP is also in the business of grooming safety-conscious athletes. “My mission is really to get people to understand that you can play football with the fundamentals and play it safe,” Arrington said, as he perked up in his chair. “Safety is obviously the major concern.”
With all the recent media attention given to concussions and player safety, especially with respect to the controversy surrounding the NFL’s enforcement of its dangerous hits policy, Arrington considers the timing of the XP launch to be “pretty fortuitous.” He believes there is a window of opportunity for XP to make a real impact in this area.
“I ultimately think XP could actually change and lower the amount of concussions. It could lower the amount of neck and different type of injuries just based off doing it the right way. You know, you keep your head up, tuck your head in, you hit.”
He admits that there is no guarantee against concussions, as football is a contact sport, but firmly believes that XP will lessen the frequency that those injuries occur.
THE BUSINESS ZONE & XP, THE MOVEMENT
Even though Arrington was circumspect when it came to revealing XP’s business dealings, he openly discussed his personal experiences with being an entrepreneur and his vision for creating a movement with XP.
“Oh, it’s fun. It’s definitely got its moments. It’s also challenging and often times, it’s real nerve-racking and almost borderline scary. You take on liabilities.”
He brought up the closing of his restaurant, The Sideline, in late 2009, which he described as a “crash and burn situation.” A year and a half after the glitzy sports bar opened its doors, Arrington had to file for Chapter 11 bankruptcy protection and later had to shutter its doors.
Because of everything that he was able to learn in that failed business venture, he feels that he is a now a seasoned veteran. He compares his current comfort level with business to his playing days, where things just seemed to slow down for him on the field and he was able to make plays. He believes he is in the zone and is making the right decisions to support the sustainable growth of Xtreme Procision.
Arrington claims the biggest challenge he has faced with XP so far is just to stay with it. Time is a real scarcity for him. On top of having young kids, he has a demanding schedule as a popular sports journalist, during which he co-hosts a radio show, tapes a weekly television show, and blogs for the Washington Post. It is a juggling act, but to get his venture to where it is now, he confessed that it has become an obsession.
Behind this obsession, he is driven by a life-long burning desire to help people and impact lives. He firmly believes that it was divinely ordained for him to get involved with XP.
For now, XP is self-funded with no outside investors, and has a tight-knit team that includes both him and his business partner Warlick, along with Ricardo Dickerson and Derrick Davis. As the company generates revenue from sales, Arrington plans to eventually hire a staff and open up camps nationwide that feature XP coaching clinics and seminars.
With its niche, he claims that XP has no competition and is here to stay. “I feel like we’ve even taken a step in a faster lane than Nike and Under Armour and all those guys because nobody’s in that lane. There’s no traffic. Nobody’s doing what we’re doing. It’s almost like creating the socks or the pads. As long as football is around—once Xtreme Procision hits—it will always be around.”
Arrington is convinced that XP will become a powerhouse within youth football and it will eventually find its way into the NFL. This, he says, is the natural progression of a movement he is creating that will change how football is played altogether. He predicts that there will soon come a time where you will be able to watch a football player and say, “That’s an XP-trained kid.” Until then, Arrington will be busy generating a buzz around the XP movement.
For more information about XP, visit www.xtremeprocision.com. You can also follow XP and LaVar Arrington on Twitter.
This is an excellent idea. There are so many applications and activities to which this could apply: basketball, fighting sports, self defense, lifting and so many more. I am glad that Arrington is targeting sports youth in order to teach fundamentals. In looking at the website, t-shirt prices are a little high at $45. Hopefully prices will come down a bit such that all youth have access to these necessary teaching tools.
It's great to see LaVar doing something creative in retirement. This company seems to have potential, but it will be interesting to see whether it gets off the ground.
I have a feeling this is going to take off, it's usually the simplest ideas that no one has thought of that do the best. Think of match.com, ebay, groupon, ect. Simple yet effective. God I hope XP has an IPO some day, get in on the low end like I could have with Under Armour
I agree with Sam. But it will really depend on what type of distribution plan XP has for its products and its ability to execute the simple idea. If they can sink their tentacles in the grassroots leagues, this could become a viable company. It seems like LaVar has learned some valuable lessons from his previous business dealings, and XP could be the company where he puts it all together. Like the article says, there is an opening for the fundamentals and safety right now with it being in the forefront in the NFL.