Twitter — Brand Building or Nuisance

by Allison Collinger 10-29-2009 12:07 AM

It's not just about what you had for lunch: Twitter, that is. Let's say you are a professional athlete. Locker room interviews are great, but often get edited (and are old news) before they even reach your fans and supporters. I had a great conversation last week on The Press Box show on KFNS radio (590 The Fan) in St. Louis with Rams' Executive Vice President and General Counsel Bob Wallace and hosts Howard Balzer and Andy Strickland about how Twitter is giving athletes another great way to engage their fans and build their brand. [Sports Business Segment with Bob Wallace, 10-20; click on the link in the "Audio" section].

Athletes: use Twitter to build your brand, drive traffic to your website, and promote your causes. No need for a filter between you and the fans who love you. Get your information out there. Many media utilize Twitter as well.

Being based in St. Louis, I follow a variety of athletes and teams from around the country, including the following:

Rams: Stephen Jackson @sj39, Donnie Avery @donnieavery Blues: David Perron @DP_57
Cardinals: Blake Hawksworth @BlakeHawksworth, Todd Wellemeyer @Todalion

I follow each of the team Twitter accounts for team news/scores/stats:

Rams: @OneRamsWay
Blues: @St_Louis_Blues
Cardinals: @stl_cardinals

Many St. Louis media are found on Twitter, here are a few:

Bernie Miklasz: @miklasz
Howard Balzer: @HBalzer721
Jeremy Rutherford: @jprutherford
KFNS: @590thefanKFNS

You can check out any of these and others by going to:

Sign up for a free account, then check out what your teammates are doing. You can search for people to follow by name. Click the "follow" button and they will be added to your list of those you are following and you will receive their updates.


Good list of other NFL players and athletes who Tweet:

And watch out for the fake Twitter sports accounts: WSJ: PR guy busts fake athletes on Twitter just for fun (There is an authentication process for athletes (and other celebrities) on Twitter now!)

Top 10 Athletes on Twitter by Numbers of Followers courtesy of

Shaquille O'Neil
Cleveland Cavaliers - Center

Lance Armstrong
Cycling - Pro Cyclist

Tony Hawk
Skateboarding - Pro Skateboarder

Serena Williams
Tennis - Pro Tennis Player

Paul Pierce
Boston Celtics - Forward

Dwight Howard
Orlando Magic - Center

Ryan Sheckler
Skateboarding - Pro Skateboarder

Stewart Cink
PGA - Pro Golfer

Nick Swisher
New York Yankees - Outfielder

Kareem Abdul-Jabbar
Retired NBA - Center

It's easy to build your brand and promote your charitable efforts via Twitter!

Published 10-28-2009 © 2022 Access Athletes, LLC


Access Athletes, LLC owns the exclusive copyright to all information contained within the articles posted on The Real Athlete Blog. All information is for the End User's use only and may not be sold, redistributed, or otherwise used for commercial purposes without the expressed consent of Access Athletes, LLC. The information is an educational aid only and it is not intended as and nor shall it be construed as legal, medical, financial, psychological or other professional advice or treatment for individual situations, conditions, or predicaments. The information provided in The Real Athlete Blog articles shall not constitute an attorney-client, doctor-patient, psychologist-patient relationship or any other professional-client relationship for that matter. The End User shall seek the advice or treatment of his or her own qualified licensed professional(s) and the End User shall not rely on the information contained herein as such. End Users who leave comments on the Blog articles or email the contributors personally shall have no expectation of privilege or confidentiality. Additionally, we strongly recommend that you consult your doctor, nurse, nutritionist or pharmacist before following any of our workout or nutrition regimens to ensure that it is safe and effective for you.

Access Athletes, LLC makes no representation or warranties as to the information, opinions, or other services or data you may access, download or use as a result of accessing The Real Athlete Blog. All implied warranties of merchantability and fitness for a particular purpose or use are hereby excluded. Access Athletes, LLC does not assume any responsibility for your use of or reliance on any of the information provided by The Real Athlete Blog.