Branch Out Into Your Brand As A Professional Athlete

by darrel branch 02-04-2009 02:00 AM





How often have you heard the term “I am a brand”? What does it really mean?  Do you think many major corporations such as Coca-Cola, Procter & Gamble and Johnson & Johnson throw this catch-phrase around without really knowing the true definition of a brand? A brand is much more than a label, slogan or logo alone. A brand is an image that controls a perception, it’s an impression; it’s a promise; it’s a personality; it’s a relationship; it’s about’s all of these things and so much more.

Nowadays however, when it comes to personal branding many people have got it all wrong. So many athletes (no matter what level) feel that just because people know their name they are a brand and should be treated like a Coca-Cola.  Many athletes reach fame, notoriety or recognition overnight and truly believe they are an established brand and will last forever. Many don’t understand that to become a sustainable brand like Coca-Cola for over 120 years, you have to think strategically and holistically. Having worked for many Fortune 100 companies such as The Coca-Cola Company in marketing, it’s disheartening to see so many pro sports players make the mistake so early in their career only to leave the game broke, forgotten and struggling to survive. Being a good player or possessing extreme talent is not enough to survive the long haul.  Branding is much more involved and takes a holistic approach comprised of a strategy that must at the start, answer a few key questions? 

Once you have answered some of these questions, you must take the information and formulate a plan that will get you closer to defining your brand. Unleashing your maximum brand power must go well beyond your talent to be sustainable. The question you must ask yourself, is are you willing to create the framework with which to lay the proper foundation for building your best brand?

If you have an interest in creating a sound foundation so that you are able to successfully “Branch Out” into a sustainable personal brand, log on to my website and contact me for help.


Darrel Branch
Branch Out Group, LLC

Published 02-04-2009 © 2022 Access Athletes, LLC


Access Athletes, LLC owns the exclusive copyright to all information contained within the articles posted on The Real Athlete Blog. All information is for the End User's use only and may not be sold, redistributed, or otherwise used for commercial purposes without the expressed consent of Access Athletes, LLC. The information is an educational aid only and it is not intended as and nor shall it be construed as legal, medical, financial, psychological or other professional advice or treatment for individual situations, conditions, or predicaments. The information provided in The Real Athlete Blog articles shall not constitute an attorney-client, doctor-patient, psychologist-patient relationship or any other professional-client relationship for that matter. The End User shall seek the advice or treatment of his or her own qualified licensed professional(s) and the End User shall not rely on the information contained herein as such. End Users who leave comments on the Blog articles or email the contributors personally shall have no expectation of privilege or confidentiality. Additionally, we strongly recommend that you consult your doctor, nurse, nutritionist or pharmacist before following any of our workout or nutrition regimens to ensure that it is safe and effective for you.

Access Athletes, LLC makes no representation or warranties as to the information, opinions, or other services or data you may access, download or use as a result of accessing The Real Athlete Blog. All implied warranties of merchantability and fitness for a particular purpose or use are hereby excluded. Access Athletes, LLC does not assume any responsibility for your use of or reliance on any of the information provided by The Real Athlete Blog.