When will they get it? A player's off-the-field actions can either help his brand or hurt his brand. It doesn't matter if you successfully scored everytime you had the ball on Sunday, if by Tuesday you are doing or saying something that is straight negative, it wipes out the on-the-field success and takes center stage.

Attention players...one more time...YOU are your brand. That means the entire you....your professional as well as your personal side. And, together it can advance or stall or even destroy your future.

This conversation needs to take place on an on-going basis and should be a part of the pre-season training camp process. The Playbook is ready to provide this service.